1. Media planner
Meaning : A job title in an advertising agency or media planning and buying agency, responsible for selecting media for advertisement placement on behalf of their clients.
2. Peak time
Meaning : Time period of greatest demand on the carrier's system. Generally corresponds to all periods except late nights and weekends.
3. Neon sign
Meaning : Glass tube lighting in which a gas and phosphors are used in combination to create a colored light.
4. Tabloid
Meaning : A newspaper having pages half the size of those of a standard newspaper, typically popular in style and dominated by headlines, photographs, and sensational stories.
5. Trade journal
Meaning : A periodical, magazine or publication printed with the intention of target marketing to a specific industry or type of trade/business. The collective term for this area of publishing is the trade press.
6. Window dresser
Meaning : Someone who decorates shop windows.
7. Zapping
Meaning : To kill or destroy as if by shooting.
8. Press agent
Meaning : A person employed to organize advertising and publicity in the press on behalf of an organization or well-known person.
9. Effective reach
Meaning : The number of people who will see an ad the most effective number of times. The most effective frequency.
10. Gate fold
Meaning : An oversized page in a book or magazine folded to the same size as the other pages but intended to be opened out for reading.
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